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1st May 2018

Nestlé Purina PetCare acquires majority share in Tails.com

Nestlé Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-made dog nutrition business based in the UK. With the rapid growth of personalised pet nutrition, as well as subscription services, Nestlé Purina’s shareholding in this digital first business offers significant growth opportunities for both companies.

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