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9th January 2020

Blackfinch Invests in Innovative Fitness Technology Company Auro

Blackfinch has invested c.£500,000 in London-based company Auro, founded in 2016. Auro offers a fitness app that provides its users with tailored audio-based workouts.  

The Artificial Intelligence-driven app has over 65,000 users. Since launch the company has generated traction and revenue through its partner strategy, already securing partnerships with tier-1 companies such as O2 and Wiggle on the strength of its initial product.

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