Gateshead-based Wordnerds' innovative AI customer insight analysis tool has gained the company £720,000 of investment from Northstar Ventures as part of a £1.6m a funding round.

Several well-known organisations such as Sainsbury's, M&S, Network Rail and the Department for Work and Pensions are using Wordnerds' product, which enables them to identify in real time how customers talk and what they talk about.