Machine Labs, has announced £800,000 equity funding received from Techstart Ventures, the founders, angels investors with additional grant funding from Scottish Enterprise.  The seed funding will be used to recruit a team of eight based in offices opposite Edinburgh Castle.

Andrew Veitch, Founder and CEO of Machine Labs said: "For most of us database marketing is spam or junk mail. Machine Labs want to use machine learning to make marketing messages relevant, so consumers get the right offers at the right time instead of being irritated by marketing they are not interested in."