DSW Ventures, the venture capital investment arm of DSW Capital, has led a pre-seed investment into TheNextLevel, a Manchester-based innovator redefining mobile commerce through community engagement. TheNextLevel is pioneering "Community Commerce", allowing online brands to leverage the power of social commerce without being reliant on Big Tech.

Richard Hong, the cofounder of e-commerce personal care brand owner, Pangaea Holdings, and technology and logistics platform, OpenBorder, also contributed to the round. Elizabeth Gooch MBE, a prominent non-executive and angel investor, has joined the board as Chair.